LG Indonesia.
360 campaign/2025
Building a consistent, relevant, and impactful digital presence
As a global brand, LG comes with high standards. The challenge wasn’t just about being visible, but about maintaining a strong and consistent message across multiple digital channels, while staying relevant to an ever-evolving audience.
The Challenge
Delivering a unified brand message across various platforms
Maintaining visual and narrative consistency across multiple content formats
Driving awareness without compromising brand clarity and quality
Our Creative Solutions
We developed a 360 campaign approach that connected strategy, content, and distribution seamlessly.
- Built a clear communication framework across all digital touchpoints
- Created visual assets and storytelling aligned with LG’s brand character
- Optimized multi-platform distribution to ensure the message landed effectively
- The idea was simple: one story, multiple channels, one consistent voice.
- Achieved a digital reach of 7,003,921
- Recorded up to 277% performance growth
- Strengthened LG’s presence with a consistent and recognizable brand voice across platforms
Beyond the numbers, LG reinforced its position as a brand that is present, cohesive, and confidently digital.