BFT.
Performance Marketing
Driving high-quality leads with performance that actually converts
BFT operates in a highly competitive fitness industry where performance matters. The goal wasn’t just traffic. It was about bringing in the right audience, driving real conversions, and maximizing return on ad spend.
The Challenge
Generating high-quality leads in a saturated market
Turning ad exposure into meaningful conversions
Maintaining efficiency while scaling performance
Our Creative Solutions
We built a data-driven performance marketing approach focused on efficiency and results.
- Designed campaigns optimized for conversion, not just reach
- Continuously tested creatives, audiences, and placements
- Optimized funnel performance to ensure every step delivered value
- Delivered over 300M++ impressions through performance-driven campaigns
- Achieved ROAS up to 13.00
- Reached 1M++ audience, generating 1,248 leads and 312 purchases
The result was a performance engine that didn’t just scale reach but converted attention into action.